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Privacy Policy

Effective Date: February 15, 2023

Our Commitment To Privacy

Thank you for visiting the SOWN website or social media page (individually or collectively, the “Site”). The Site is operated by SunOpta, Inc. and/or its affiliate(s) (“SOWN,” “we,” “us,” or “our”).  Your privacy is important to us and this Privacy Policy (this “Policy”) explains our online information practices and the choices you can make about the way your information is collected and used. We reserve the right to change, modify, add to or remove portions of this Policy at any time. Please check this page periodically for any changes.

Scope of This Policy

This Policy applies only to information collected through the Site, including via SOWN’s social media channels. This Policy does not apply to information collected through other channels, such as in person, on paper, or by phone. Links to third-party websites may appear on the Site. This Policy does not apply to those or any other third-party websites.

Your Consent

By using the Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy. If you do not consent to the collection, use, disclosure and transfer of your information as described in this Policy, you may not use the Site.

Personal Information – How It’s Collected

We collect Personal Information that our visitors manually provide using their mouse, keyboard, mobile devices, or otherwise. We also collect information you provide when you register with, log on to, or enhance your profile on the Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). We or our service providers may also use cookies or other technology to collect and store general information about your use of our Site.

Personal Information – Type of Information Collected

“Personal Information” may include (but is not necessarily limited to) your name, billing address, shipping address, email address, phone number, mobile device number, birth date or age, credit card account data and other purchasing information, and how you use the Site. You may also provide us with photographs or other video/media content which may contain Personal Information. Unless specifically stated, we do not require this information to obtain access to our Site. The Personal information we collect is used by us for the following purposes:

Personal Information – How It’s Used

Consumer Purchases/Rebates: We use your Personal Information to process your orders, administer your account, and/or facilitate rebates or other promotional offers. You may always refuse to provide your Personal Information, but this may lead to our inability to provide you with certain goods, services, or offers.

Customer Service: On some pages our visitors can submit comments or ask questions. We also collect Personal Information when you send us emails or social media posts containing questions or requests. We only save Personal Information associated with questions and requests in our customer service database (unless otherwise stated in this Policy, data which does not expire and is retained) in order to respond to those questions and requests and to better serve you when responding to any questions or requests you may have in the future.

Emails: Some of our pages allow visitors to register to receive periodic emails from us and/or to receive calls or other contacts from us. Any promotional email you receive from us will allow you to “unsubscribe” from this informational service at any time. You may not unsubscribe from transactional emails, such as emails confirming your purchase.

Email a Friend: There may be features on our website that may require visitors to enter another person’s Personal Information and/or email address in order to use the feature. We only use this information to allow visitors to share certain website content with friends.

Discussion/Social Media: Our Site may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide Personal Information, materials and related content. If you submit Personal Information when using these public features, please note that such Personal Information may be publicly posted and otherwise disclosed and used without limitation or restriction.

Marketing. We may use your Personal Information to contact you via email or other methods to promote products or services to you or to communicate offers to you.  You are able to “unsubscribe” or otherwise discontinue the receipt of promotional correspondence from us at any time.

Our Marketing Strategies. We may use your Personal Information to better understand your needs and interests and to improve our marketing and promotional efforts or products and services.

Security, Credit, or Fraud Prevention: We may use your information to protect our rights or the rights of others, to comply with the law, a court order, or a subpoena, or to protect the security of our Site or its terms of use.

Non-Personal Information

We collect a variety of non-personal information, such as information about the operating system on your computer, the type of web browser you are using, your IP address, and the links you followed to enter and leave the Site. This information is not by itself personally identifiable and is collected automatically via the use of cookies (small computer files saved on your hard drive) and other standard web technology by us or a third party.

With most internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the Site may be limited, and you may not be able to take advantage of many of our Site’s features.

Aggregate information showing the IP addresses and/or domain names of visitors, the number of visits, average time spent on the Site, pages viewed, etc. may be collected and used for internal review to measure the overall use of our Site and provide direction for its continuous improvement. This information is not sold to or shared with other organizations for commercial purposes.

Third-Party Cookies

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across nonaffiliated Sites and/or delivering targeted advertisements either on our Site or on other websites.

Sharing of Information

Except as set forth in this Policy, we do not share your Personal Information unless you have given us permission to do so.

At times, we employ other companies and individuals to perform certain functions on our behalf. Examples include removing repetitive information from customer lists, analyzing data, providing marketing assistance, sending emails and text messages, shipping ordered goods, and processing credit card payments. In the scope of providing services on our behalf, these third parties may have access to your Personal Information. Using contractual or other arrangements, we will ensure that these agents, contractors and third-party service providers, who may receive Personal Information in the course of providing services to us, protect the Personal Information in a manner consistent with the principles set out in this Privacy Policy.

We may also disclose Personal Information based on a good-faith belief that such disclosure is necessary to conform to or comply with the law or that such disclosure is necessary to protect our Site, our company, our employees, our Site visitors, or the general public.

If SOWN is involved in a sale of a substantial portion of its business assets, information about you may be among the transferred assets.

Privacy of Children

You must be at least 13 years old to have our permission to use the Site. We do not knowingly collect, use or disclose personal information about visitors under 13 years of age. If you are under the age of 13, you can use this service only in conjunction with your parent’s or guardian’s permission. Only visitors who are 18 years or older may purchase products from our Site.

Retention of Information

We retain information collected through our Site for as long as the information is relevant to our business purposes or as permitted by applicable law, unless you request deletion of your Personal Information, in which case we will take reasonable steps to comply with your request.

Our Commitment to Data Security

We utilize appropriate physical, electronic, and managerial procedures to guard our online visitors’ Personal Information against unauthorized access and use.

Although we use reasonable measures to help protect your information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.


Our Site may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the collection or use of your information at any third-party website. Therefore, we disclaim any liability for any third party’s use of your information obtained through using the third-party website.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Policy describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.

Email preferences. You can opt out of promotional emails we send to you. If you wish to stop receiving promotional emails, simply select “unsubscribe” located at the bottom of each communication.

Text preferences. You can opt out of receiving text messages from us by following the instructions on text messages that you receive from us. In addition, with text messages, you can opt-out by replying STOP at any time and you can receive assistance by replying HELP.

Do Not Track Mechanisms. California law requires this Policy to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we do not make any guarantee that we will honor DNT signals. More about California law is shared below.

Previously Expressed Preferences. You may be able to change through your account previously expressed preferences regarding how we use your information. Otherwise, please contact us using the information provided below.

California Residents – California Consumer Privacy Act

The following information applies to California residents using terms consistent with the California Consumer Privacy Act of 2018 (the “CCPA”).

California law requires businesses to disclose whether certain information is collected, sold, or otherwise transferred for a business purpose.  The list of what we collect and share is listed above and is comprehensive, which means it may include information that does not apply to you but applies to others.

Right to Request Access. Under certain circumstances and upon your request, the law may require us to grant you access to the personal information we hold about you.

Right to Request Deletion or Correction. Under certain circumstances you may request that we delete your personal information.  We may also delete your personal information if it is determined your data is incomplete, inaccurate, or that the continued storage of your information is not required. Under certain circumstances you may also request that We correct inaccurate information.

Annual Data Requests. We are required to report our annual consumer data requests relating to access, deletion, and correction.  In 2023, we received no requests for access to personal information pursuant to the CCPA.  In 2023, we received no requests for deletion or correction of personal information pursuant to the CCPA.

Selling Your Information. We do not sell your personal information.

How to Exercise Your Rights. You can exercise your rights under California Law by contacting us at the address or phone number provided below.

Questions/Contact Us

If you have questions about the Site, the collection of information that occurs on the Site, or this Privacy Policy, please contact us at:

By Mail

7078 Shady Oak Road Eden Prairie, Minnesota 55344

By email:

By Telephone


Please include your full name, email address and phone number in case we have questions.